top of page

sustainable
collection from upcycled
materials only!

Part of Beuys Body Collective, exhibited during the event series 100BEUYS.COM by the Goethe-Institut.

​

JOURNEYcollection by Jörn Fröhlich with eco print designs by Dilek Himam

​

Sustainable fashion collection inspired by Joseph Beuys from upcycled bedlinen and industrial felt.

"The “Tatar legend” has become famous, according to which Beuys fell over the Crimea in March 1944, was critically injured and was nursed by the Tatars.

When asked, he confirmed that his work with felt and fat was inspired by the Tatars. They supposedly nursed him back to health with these materials.

His affinity to Nordic mythology, runes, alchemy and shamanism is also based on this experience (true or not)."

The “JOURNEY” collection is inspired by Beuys’ use of felt, enriched with natural colors and decors by textile artist Dilek Himam. The flat pattern of the wrap tops is derived from the Futhark rune “R”, which means “journey, travel”.

​

collection design: Jörn Fröhlich

textile art and eco print design: Dilek Himam

outdoor photography: Jörn Fröhlich

outdoor models: Melda İnce, İzim Melike Moral and Melek Kirman

studio photography: Ersan ÇeliktaÅŸ

​

01.06. - 14.06.2022 Exhibition on the 14th international Fashion and Textil Biennale „Scythia-Bienal“, Ivano-Frankivs’k, Ukraine

​

Jörn Fröhlich is a stage and costume designer experienced in theater, exhibition design, vcd, fashion design, visual merchandising in fashion retail and interdisciplinary design education at university level.

JÖRN_2023.jpg

genuine design | stage & costume, fashion & visual merchandising

visual design | branding, print & web, signage & wayfinding

This website and its content is copyright of JÖRN FRÖHLICH - ©JOFRO.COM 2020. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following: You may print or download to a local hard disk extracts for your personal and non-commercial use only. You may copy the content for personal use, but only if you acknowledge the website as the source of the material. You may not, except with our express written permission, distribute or commercially exploit the content. You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

bottom of page